Privacy policy

Effective Date: June 28, 2026

Baby Blue Fashion respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you visit our website, place an order, contact us, or interact with our store.

By using our website, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect personal information when you visit our website, place an order, create an account, subscribe to emails, contact customer support, or interact with our store.

The information we collect may include:

  • Name
  • Email address
  • Phone number
  • Billing address
  • Shipping address
  • Order details
  • Payment-related information
  • Customer support messages
  • Device and browser information
  • IP address
  • Website activity and usage information

We collect only the information reasonably needed to operate our store, process orders, provide customer support, and improve the shopping experience.

2. How We Use Your Information

We may use your information to:

  • Process and fulfill orders.
  • Confirm payment and prevent fraud.
  • Arrange shipping and delivery.
  • Send order confirmations and tracking updates.
  • Respond to customer service requests.
  • Process returns, refunds, and cancellations.
  • Improve our website and customer experience.
  • Send marketing emails if you choose to subscribe.
  • Meet legal, tax, security, and business record requirements.

3. Payment Information

Payment information is processed through secure third-party payment providers.

Baby Blue Fashion does not store complete credit card or debit card information on our website.

4. Cookies and Tracking Technologies

Our website may use cookies and similar technologies to help the website work properly, remember preferences, understand website activity, and improve the shopping experience.

Cookies may be used for:

  • Website functionality
  • Cart and checkout features
  • Analytics and performance
  • Marketing and advertising measurement
  • Security and fraud prevention

You can adjust cookie settings through your browser. Some website features may not work properly if cookies are disabled.

5. Sharing Information with Service Providers

We may share necessary information with trusted service providers that help us operate our store.

These may include:

  • Website hosting and ecommerce platform providers
  • Payment processors
  • Shipping and delivery providers
  • Email and communication tools
  • Customer support tools
  • Analytics providers
  • Fraud prevention and security tools

These providers receive only the information needed to perform their services.

6. Marketing Communications

If you subscribe to our emails, we may send you store updates, product news, or promotional messages.

You can unsubscribe at any time by using the unsubscribe link in our emails or by contacting us directly.

We do not require customers to subscribe to marketing emails in order to place an order.

7. Children’s Privacy

Our products are intended for babies and children, but our website is intended to be used by adults.

We do not knowingly collect personal information directly from children under the age of 13. If you believe a child has provided personal information to us, please contact us so we can review and take appropriate action.

8. Data Security

We take reasonable steps to protect personal information from unauthorized access, misuse, loss, disclosure, or alteration.

However, no online system or method of electronic storage can be guaranteed to be completely secure.

9. Data Retention

We may keep personal information for as long as needed to:

  • Process and manage orders.
  • Provide customer support.
  • Handle returns, refunds, and disputes.
  • Meet legal, tax, accounting, and business record requirements.
  • Prevent fraud and maintain website security.

When information is no longer needed, we may delete, anonymize, or securely store it according to our business and legal requirements.

10. Your Privacy Choices

Depending on your location, you may have the right to request access to your personal information, request correction of inaccurate information, request deletion of certain information, or opt out of certain marketing communications.

To make a privacy request, contact us at support@babybluefashion.com.

We may need to verify your identity before completing certain requests.

11. Third-Party Links

Our website may contain links to third-party websites or services. We are not responsible for the privacy practices, content, or policies of third-party websites that we do not control.

Please review the privacy policies of any third-party websites you visit.

12. Updates to This Privacy Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with a revised effective date.

Your continued use of our website after updates are posted means you acknowledge the updated Privacy Policy.

Contact Information

  • Business Name: Baby Blue Fashion
  • Business Email: support@babybluefashion.com
  • Business Phone: +1 718 439 9099
  • Business Address: 5118 5th Ave, Brooklyn New York 11220, United States
  • Customer Service Hours: Monday – Saturday: 9:00 AM – 6:00 PM Eastern Time
  • Order Cut-Off Time: 6:00 PM Eastern Time, Monday – Friday